Tourism Ambassador

Term: Approximately four months beginning in Mid-May (Summer Student)

Hours: 30 hours/week, typically Monday – Friday with some evenings and weekends

Wage: $18/hour plus 4% vacation pay in lieu of time 

Location: Primarily remote, with weekly in-person check-ins in Truro and travel throughout Colchester County

 

Position Overview

The Tourism Ambassador is an important representative of the Central Nova Scotia Tourism Development Society (CNSTDS), supporting regional tourism promotion and enhancing the visitor experience across Colchester County. This role combines visitor engagement, digital marketing support, and tourism activities coordination, helping to promote Central Nova Scotia as a welcoming and vibrant travel destination. The Tourism Ambassador will contribute to both frontline visitor experiences and behind-the-scenes initiatives, including website updates, content creation, and industry support.

 

Key Responsibilities

• Visitor Experience & Community Engagement

• Represent CNSTDS at local events and festivals, welcoming visitors and promoting the region

• Provide friendly, accurate information about local attractions, events, accommodations, and experiences

• Promote local businesses and encourage visitors to explore the region

• Help create a positive and memorable experience for visitors

 

Website & Content Support

• Manage, maintain, and update ExploreCentralNS.ca, including reviewing accommodations and experience listings

• Support the development of travel itineraries for different visitor types

• Create written and visual content (e.g., blogs, social media and email content) promoting local tourism experiences

• Visit local attractions to gather photos, videos, and stories for digital marketing promotion

 

Tourism Industry Support

• Support regional Visitor Information Centres (VICs), including brochure distribution and feedback gathering

• Assist with coordination of tourism materials and local partner communications

• Lead in the planning and delivery of a familiarization (FAM) tour for frontline tourism/hospitality staff

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General Support

• Provide administrative and project support to CNSTDS as needed

• Participate in weekly team check-ins and planning sessions

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Work Environment

This position is primarily remote, with regular in-person check-ins in Truro and travel throughout Colchester County to attend events, visit tourism operators, and gather content.

 

Ideal Candidate

• Strong written, verbal and interpersonal communication skills

• Interest in tourism, marketing and community development

• Comfortable working independently and as part of a team

• Organized, reliable, and eager to learn

• Ability to meet deadlines and prioritize tasks effectively

• Experience with social media, email and content marketing creation (including Canva) is an asset

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Additional Information

This position is funded through a federal student employment program. Applicants must meet eligibility requirements for the program.

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Equal Opportunity

Central Nova Scotia Tourism Development Society is committed to fostering an inclusive, accessible, and welcoming environment for all employees and applicants. We are an equal opportunity employer and encourage applications from individuals of all backgrounds, including but not limited to Indigenous peoples, African Nova Scotians, members of racialized communities, persons with disabilities, women, members of the 2SLGBTQIA+ community, and individuals of all ages, religions, and identities. We are dedicated to building a workforce that reflects the diversity of the communities we serve. If you require accommodation at any stage of the recruitment process, please let us know and we will work with you to meet your needs.

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Apply Now

Email your Cover letter and Resume to Nick Sharpe, Executive Director, at executivedirector@cnstds.ca.